What does “grow your own services” mean?

“Growing your own” is a common expression used by people who grow their own food and plants in a garden or allotment. This site encourages people to “grow their own” online services by setting up their own social networks, websites, personal clouds and messaging services.

Like gardening, some people do this just for fun, some want to build or support a community, while others have practical or philosophical reasons. Whatever your reason, it’s much quicker, easier and cheaper than you think. You don’t need to be rich or technical any more, it is now totally possible for ordinary people to make their own online services.